With 20 years experience working with tour operators and travel agents in Ireland, UK, Europe, US and beyond, we bring a wealth of knowledge, expertise and vital contacts in targeting group business for our partner hotels and serviced apartments across Ireland and the UK. This market segment has remained consistent and continues to deliver business to our hotels. We have long-established relationships with clients from this market segment, which has insured properties continue to welcome group business and from some countries, experience growth. Our daily interaction with tour operators through target specific sales is key to maintaining and growing this business into the future.

What can we do to support your business?

Due to a lack of resources, time constraints and the vital contacts, independent businesses can find it a struggle to break into the groups & tours market. It takes a long time for an independent hotel or serviced apartment to establish a relationship with a tour operator, we provide immediate access and instantly open the doors to key bookers. Helping your hotel increase base business throughout the year.

Our fields of expertise

  • Building and maintaining relationships with key tour operators and agents
  • Establishing a hotel in the groups and tours market and securing volume business on their behalf
  • Improving rate and extending the season for hotels already working with the groups and tours market

What does representation include?

  • Ongoing sales calls and telesales to extensive list of tour operators and agents
  • Representation at key trade workshops and travel fairs, Ireland, UK & Europe
  • Contracting tour operators and agents on behalf of the hotel
  • Inclusion in preferred partner programmes with specific tour operators and agents
  • Hotel inclusion in direct mailings to operators and agents throughout the year
  • Securing features for the hotel in tour operator brochures
  • Inclusion in promotional offers throughout the year
  • Organising site visits to hotel - when requested by operators
  • Twice yearly report of enquiries generated
  • Christmas gift & delivery to clients and operators

Central reservations office

All groups & tours enquiries will be generated through our central reservations office. This gives us the opportunity to cross sell to tour operators and propose alternative hotels within the group should the hotel not have availability.

If you need groups & tours business to help fill your hotel then contact us today.

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